Words Words Words
I’m a good writer. Every now and then, I can be a great writer. It doesn’t matter how long I’ve been writing, or how much I’ve written- I can always improve. I gauge my work by reaction from readers, and ultimately my clients. Growth from both criticism and praise is an important part of any enterprise. Listening to my clients, my readers and the community is just smart business.
One of the joys of being a writer is helping a client communicate. When their ideas are translated to copy that communicates with their audience, my clients are happy, their customers are happy, and I’m happy. My clients know that communication is imperative to their business, and their words matter. If they don’t effectively interact with their client base on some level, they’ll lose them.
I don’t understand why Linden Lab isn’t able to grasp this simple business concept. It’s not rocket appliance. Communication with clients is a basic tenet of any business. And when dealing with a community based product like Second Life, it’s arguably the most important aspect of doing business. Simple updates, well written and posted in an obvious place would serve the Lab well. Second Life is a complex product, and requires its community of users to participate on many levels- but ultimately monetarily. After all, Linden Lab is a business, and Second Life is a product. However, the complex relationship between the bottom line and the community puts the Lab in a rather unique business position.
It’s this unique position that could so benefit Linden Lab. But time and again, opportunities to grow the community (which benefits the bottom line) are missed, chances to communicate effectively are squandered and the Second Life product suffers. Unfortunately, this translates to the community suffering as well. It’s a vicious cycle.
I don’t claim to understand all of the complexities of running a business like Second Life. It might as well be rocket surgery to me. But I know words. I understand their importance, and their power. I want to know more about what’s going on with a product that I use on a daily basis, and where I spend what little mad money I have. But in the absence of words from Linden Lab, I’m left to read words from others. The Second Life community understands the importance of words as well, and they use them quite effectively to criticize, compliment and speculate. But is speculation good for business?
Hire me, Linden Lab. Tell me what you’re doing, where you’re headed and how you’re going to make things better for Second Life, and let me translate those to words for your clients. Let me help you communicate with the community that pays the bills. And if not me, then hire someone else to do this. Use your words, Linden Lab. Or lose your clients.